What is specialist photography?
Specialist photography is professional photography that is used to create images for a client’s purposes.
In the cannabis industry, specialist photography has a become a necessity for producing beautiful and clean visual images that establish a connection with customers and visitors: from high-resolution macro shots of raw product to lifestyle photos featuring real people and real models.
Risa knows firsthand what specialist photography means for consumers and clients,
Professional photography and design are so important for marketing today because of the visual and psychological aspect that only photos and images can deliver. It is all the more important for marketing in the cannabis industry. Marketing cannabis on a professional level is relatively new. People are still trying to figure it out.
Go on Weedmaps and you will find that many brands and businesses have dark and grainy images of product in unmarked bags. That kind of low-quality sends a message. Just the same as clean, tight photography with all-white backgrounds alike to high fashion brands sends a message. Most cannabis businesses are still in the first category.
Successful cannabis photography is much easier said than done. It requires high-end camera equipment and lenses, professional photo editing software, studio lighting, a network of photogenic lifestyle models and most importantly, a superstar photographer like Risa Knight.
When people think of photography, they automatically think of someone holding a camera. But Risa explains that it’s much more than that — it’s about getting to know the people beyond the lens.
This is a brand new field. There are so many opportunities to take photography and cannabis and make something new. Because of the lack of rules and norms, people are left to their own design — which can be both good and bad.
People need to look at your product and know it’s safe. They need to feel comfortable. At the same time, you want to create an image that will wow the customer and leaves a lasting impression.