Industry News & Reviews
Capitol Compliance Management Blog.
Sacramento – This is the event we’ve all been waiting for. The High Times Central Valley Festival on May 4th and May 5th at the Cal Expo Fairgrounds in Sacramento will be the biggest cannabis event of the year. The High Times Cannabis Cup is the world’s leading music and lifestyle festival. Enjoy main stage music performances, high-touch exhibitor village, live podcast recordings, culinary experiences, and more! This is the [...]
It was our honor to host the first annual 2018 Capitol Cannaseur Awards featuring nominees from all over California. We were amazed to see Sacramento come together in such a way that solidified our already strong cannabis culture. We nominated brands and shops that displayed the most sales, the best customer service, and the highest quality of products. The rest was up to you. You voted, and the results [...]
Cannabis marketing is psychology, human nature, and education. Effectively communicating your brand to your target demographic takes a keen sense of people skills and a watchful eye on trends in the industry. The cannabis industry is unique because there is no guide on how it’s supposed to be done. This is both a good and a bad thing. The bad news is that you can’t ride anyone else’s wave [...]
As the cannabis industry transforms from a shadowy black market into a regulated and legally recognized industry, certain standards are changing the way we see cannabis. Most importantly, the safety of cannabis products is being scrutinized. Consumers can now can know how safe their products are due to the new regulations. You may have noticed the Always Lab Tested stamp in articles and publications throughout Sacramento, but what exactly [...]
Why Specialist Photography Is Critical For Successful Cannabis Marketing Featuring Risa Knight – Lead Photography Specialist Everyone’s heard the mantra: “a picture is worth a thousand words.” This is truer than ever in today’s fast-paced world of digital consumerism. Especially so when marketing cannabis products and services to a new recreational market. Once an afterthought for enterprising entrepreneurs that settled for grainy, do-it-yourself cellphone camera pictures, specialist photography [...]
January 1st wasn’t only the beginning of legalized recreational cannabis for Californians; it also marked the start of a multitude of new laws and regulations that touch every sector of the cannabis industry — from potency to packaging. Business owners within the cannabis industry face an entirely new regulatory environment in 2018. The Bureau of Cannabis Control (BCC) introduced a collection of new regulations for cannabis compliance last year — [...]